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From Entrepreneur to Infopreneur: Make Money with Books, eBooks, and Information Products, by Stephanie Chandler
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Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products online. This guide comes complete with interviews of successful infopreneurs.
- Sales Rank: #1079956 in eBooks
- Published on: 2007-07-27
- Released on: 2007-07-27
- Format: Kindle eBook
From the Back Cover
Become an infopreneur—and be your own boss!
From Entrepreneur to Infopreneur shows you how to make the jump to infopreneur so that you can cash in on the exploding new online information market. This one-of-a-kind guide to infopreneurship provides the tips and tactics you need to succeed and walks you through the steps to start earning money almost immediately, including:
- Becoming an expert in your chosen field
- Developing valuable information products at little cost to you
- Building your e-commerce Web site
- Marketing your information products to customers
- Building a healthy, consistent cash flow
Each chapter concludes with a profile of a successful infopreneur, including Joe Vitale, Dan Poynter, Dottie Walters, Tom Antion, and more.
"Chandler knows how to take action and make ideas a reality! The practical steps and outstanding resources she shares will enhance anyone's business and their lives. Whether you are investigating the possibilities or are ready to create new income generating opportunities, From Entrepreneur to Infopreneur provides a practical road map to creating products that will enable you to succeed with ease."
—Romanus Wolter, "The Kick Start Guy," www.KickStartGuy.com, author of Kick Start Your Success
"Chandler covers all the bases. She asks all the right questions then supplies all the right answers in her astonishingly comprehensive and very timely book. It's loaded with valuable life-changing information—and it's fun to read, too."
—Jay Conrad Levinson, the "Father of Guerrilla Marketing" bestselling author of the Guerilla Marketing series of books, www.gmarketing.com
"From Entrepreneur to Infopreneur inspires and educates us, in an attention-grabbing, all-inclusive format, to take our information and prosper from it not only personally, but also professionally and financially as 'infopreneurs.'"
—Stacy Henderson, Editor in Chief of Home Business Magazine
About the Author
Stephanie Chandler is the small business advisor for AllExperts.com, an instructor for Small Biz Boot Camp, and both a judge and conference speaker for Small Biz Games. Her articles on small business and entrepreneurship have appeared in numerous publications, and she is the author of The Business Startup Checklist and Planning Guide.
Most helpful customer reviews
12 of 12 people found the following review helpful.
Complete Guide - Excellent resource
By John Chancellor
From Entrepreneur to Infopreneur is a wonderful resource for anyone who sees the value in creating a passive income source from their current area of expertise - either hobby or profession. If you don't understand or see the value in becoming an Infopreneur, then this book is definitely for you.
The book is well written, organized and full of valuable information. It offers an easy to understand, step-by-step guide for the entrepreneur to transform their business and become an information marketer.
It is very easy for the entrepreneur to under estimate the market potential for their knowledge. Stephanie does an excellent job of illustrating how to take the knowledge we have acquired and to package it into a valuable product that can generate income on a passive basis. The internet has made it possible - actually easy - for anyone to package and sell their knowledge worldwide.
While it is often referred to as passive income, Stephanie is quick to point out that creating an informational product is simply the first step. If you are not willing to actively market your product/idea then you will have wasted a lot of time and energy in creating it. The income might be passive but there is this huge need for very active marketing. But do not despair. All the steps and instructions for effective marketing are in the book.
The book is full of hints, helpful tips and resources. I had read less than 30 pages when I was given a suggestion that made me put the book down and implement it. There are literally hundreds of helpful website addresses in the book. In addition there are profiles of successful infopreneurs, explaining what they do and how they did it.
One other extremely valuable lesson that is hammered home throughout the book is the value of becoming a recognized expert in your field. There is nothing like publishing book(s), articles, special reports, etc, that will establish your credibility as an expert. This can dramatically increase your value and thus income from other sources.
The book has way too much information to absorb in just one reading. If you are serious about becoming an informational marketer, read it a couple of times and then use it as a handy reference. A great resource for those just starting out or the seasoned infopreneur.
3 of 3 people found the following review helpful.
A Worth-While Investment
By W. Terry Whalin
In the last few days, I completed reading Stephanie Chandler's excellent book, From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products. She points to some different resources than I've used in the past and has solid information. I liked her focus as she says in the preface, "My goal is always to exceed my customer expectations and this strategy has served me well in every business endeavor." I identified with this goal because it's also been my intention as I've created products or magazine articles or my teaching at writers' conferences (like this coming week at the Florida Writers Association). It was good to read Chandler's line, "There is an eager market of buyers out there. My goal is to show you how to develop and market your own products. One of the greatest advantages of selling information products is that they can essentially become passive income--money you make while you sleep. Once the work is done and you've created a high-quality product, and you've automated the product sales and delivery process, your primary role will be to continue marketing your products. That's where the real fun begins."
Here's several basics that Chandler highlights for the reader saying, "There is no single secret to success, though there are many tips to help you along the way...
Everyone is an expert at something: Whatever your expertise, whether it's fly fishing, yoga, parenting, knitting, sales or customer service, you have something to teach others who know less than you do.
The Internet is a powerful venue for reaching customers: Learn to maximize your reach in order to run an efficient and profitable business.
Marketing is an investment in your business: Rare is the business that succeeds without marketing. Try a variety of strategies and repeat the ones that work best.
Don't be afraid to ask questions: Nobody has all the answers and most people are willing to help. Just ask!
Invest in other people's information products: Not only will you have the chance to learn something new, but you can evaluate the content and begin to understand the formula for success. It's also good karma to support people whose work you admire.
Persevere: My favorite word in the English language. There will be days when you feel as if you are spinning your wheels for nothing. But eventually, with enough effort, something magical happens. It all starts to come together.
Never stop learning: I don't care what industry you are in. Things change. Rules change. People change. Stay on top of your area of expertise. Learn about new technology. Remember how much fun it can be to learn something new and how rewarding it is to succeed." (page xi to xii)
My reason for ranking this book at four stars instead of five relates to some of the choices for the Infopreneur Profiles scattered throughout the book. I'm personally familiar with a number of these people. In particular one of the people profiled (I'll not say which one here) isn't in what I would categorize as "successful." I'm on a large online group with this person who is regularly sending out "prayer" for financially related issues. This single choice made me question whether Chandler prodded with enough questions when she selected these people to highlight. Yet even with this shortcoming, the information in this book is solid and I recommend From Entrepreneur to Infopreneur. Read it and you will be sure to learn something.
2 of 2 people found the following review helpful.
Best Book I've Read All Year! (And I read TON of Books)
By Patrick Cash
Every year I go through about 200 books not to mention audio CD's and DVD's I watch on marketing, sales, motivation, getting things done and more.
This book had some ideas I had never thought of or heard. (And no, I'm not new to this.)
I was really surprised when I got it. From the other reviews, I expected a good book, but it was way better than what I expected.
The profiles of people who have "been there done that" were great.
I love reading things like that as I suspect a lot of people do.
Not only did the people who have been successful give a profile of what they've done and more, they even gave step by step of how they did a lot of it.
In addition to the profiles and great tips, there are tons of helpful resources in the book. Pretty much covering all aspects of selling info products in all formats. (Ebooks, printed books, videos, audio CD's, and tons more)
The people who gave it two stars either can't read or didn't get it.
(To be fair to them, there aren't a lot of pictures in the book so maybe that's what made it harder for them to understand)
Thanks!
Patrick
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