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With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off.
Zuckerberg has been on the frontline of the social media movement since Facebook’s early days and her following six years as a marketing executive for the company. Her part memoir, part how-to manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.
- Sales Rank: #1195577 in Books
- Published on: 2015-11-17
- Released on: 2015-11-17
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .58" w x 5.31" l, .65 pounds
- Binding: Paperback
- 256 pages
Review
“For all that current technology has done to improve and simplify our lives, it has undeniably complicated the way we communicate and relate to those around us. Randi’s experience and perspective provide the perfect guide to socially navigating the digital age.” (Kathleen Kennedy, President, Lucasfilm)
“Randi has had a front row seat to the shift of a social culture. Dot Complicated offers insights to the way the world is changing and the tech sensibility you will need to navigate this new dynamic.” (Ashton Kutcher)
“With impeccable timing, Zuckerberg discusses the hot button issues of the moment and shows us how to use technology to bring positive change to the world. Dot Complicated is a great roadmap in navigating the evolving universe of social media.” (Ron Conway, Silicon Valley angel investor and philanthropist, secured early stage funds for Google, Ask Jeeves, Pinterest, Square, and Twitter)
“Dot Complicated is entertaining, insightful, and relevant. Randi Zuckerberg shows us how using technology and social media mindfully can help create lasting meaning in our lives.” (Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change)
“Randi Zuckerberg provides a valuable and much-needed guide to navigating the stormy seas of social and digital media. You couldn’t ask for a better guide than Randi who has been at the front line of social media from the start.” (Charlene Li, Founder of Altimeter Group, and author of New York Times bestseller Open Leadership)
“If you want an entertaining peek into the formative days at Facebook, start here. Randi candidly shares her personal story as an early employee, navigating the complicated space between her personal life and her public persona.” (Tina Seelig, Professor of the Practice in the Department of Management Science and Engineering at Stanford School of Engineering, and executive director of the Stanford Technology Ventures Program, and bestselling author of What I Wish I Knew Wh)
“Randi Zuckerburg eloquently captures the art of doing it all (including disconnecting) in the digital age. Before you send one more text, you MUST read this book. It’s high time to take charge of our technology devices before they take charge of us.” (Leslie Blodgett, Executive Chairman of Bare Escentuals and creator of bareMinerals)
From the Back Cover
From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and inform our lives online and off.
Technology and social media have changed, enhanced, and complicated every facet of our lives—from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.
The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal? In Dot Complicated, Randi Zuckerberg shows us. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, to this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. "The Internet, social networks, and smartphones," Zuckerberg writes, "have given us amazing new tools and ways of communicating, collaborating, and living with one another. We can use new technology to understand and solve some very old challenges that individuals and communities around the world have faced since long before Facebook, or anything like it, existed."
Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece—from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech savvy.
About the Author
Randi Zuckerberg is the CEO and founder of Zuckerberg Media, a tech savvy production company, and editor-in-chief of Dot Complicated, a modern lifestyle community and blog. She was an early employee of Facebook where she pioneered live streaming initiatives and struck groundbreaking deals with ABC and CNN. She has been nominated for an Emmy and is ranked among the "50 Digital Power Players" by the Hollywood Reporter. Zuckerberg is the author of Dot., an illustrated children's book about a spunky little girl obsessed with electronic devices. She lives with her husband, Brent, and son, Asher, in Silicon Valley.
Most helpful customer reviews
26 of 27 people found the following review helpful.
A superficial book about a non-issue
By Robert Duke
I think this book got published because of the Zuckerberg connection. I would have been interested in the author's perspective if she had something serious to say, but it came across to this reader as me, me, me. There was a failed attempt to wrap "all about me" in a respectable and socially useful guise of advice about living in the dot com world. It fell flat with me even though I persisted too long in trying to find something redemptive about the story.
9 of 9 people found the following review helpful.
Insightful, Relevant, but Somehow Kind of Self-Centered...
By QueenBeeBooks
If I could give 3 1/2 stars, that'd be a more accurate rating!
Mark Zuckerberg's sister is an author and media mogul in her own right. This is her first adult book (she's also published a children's book called Dot). The introductory (and mostly autobiographical) part of Dot Complicated was a little bland (and sometimes melodramatic), but as Zuckerberg moves onto Internet etiquette and commentary on our digital age, the book picks up speed. It's easy to read and relevant to us all. Despite the fact that Zuckerberg repeats over and over again that this book is for US, it seems a little self-centered at times.
Zuckerberg's goal to help people utilize and take advantage of our new technologies is a noble one, but I feel like it's a little overblown: "When explained properly, in a relatable, approachable way, it [tech] can be amazing and life changing." It's almost as if 'tech' is a new religion, promising a new world of redemption and self-control. I don't believe teaching people about what NOT to post on Facebook is a major philanthropic effort. Nevertheless, the book is full of insightful anecdotes and lessons: "I reached a point when rather than owning a computer, a phone, and a tablet, those devices were owning me...I had forgotten how to just unplug and enjoy the company of those around me. I had forgotten how to be present in the moment."
Honestly, I haven't thought too much about online etiquette, whether I should be posting what I'm posting, or how what I post affects others. Perhaps I should.
Some quotes that stuck out to me:
"A world where every object is a screen means a world of endless access to information, but it also means a world where we risk jeopardizing our relationships with loved ones if we don't look up from that screen from time to time."
"...FOMO, which stands for 'fear of missing out.' FOMO refers to the feelings of jealousy and inadequacy experienced upon seeing the impossibly awesome lives of your friends."
"Technology has completely changed all aspects of dating and romantic relationships. Countless apps and websites help people find potential mates to consider. Texting, video chatting, and social networks have created a whole new set of rules for initial courting and the early stages of relationships."
"Giving everyone a megaphone tends to create a society that favors the loud and self-absorbed. Just because a lot of people are talking all at once doesn't mean anything valuable is being said."
I received this book from a Good Reads giveaway.
7 of 8 people found the following review helpful.
Waste of time.
By Penina Sagadiev
This fell WAY short of my expectations. The book was slow and tedious for a good part with name dropping and a level of detail that served no purpose but to make her sound important (and push her liberal agenda). Don't bother.
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