[N850.Ebook] Download Behavioral Marketing: Delivering Personalized Experiences At Scale, by Dave Walters

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Grow revenue by leveraging behavioral marketing during your next campaign

Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls.

Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome!

• Understand the key principles of behavioral marketing
• Create a more 'revenue predictable' business environment
• Examine case studies across multiple industries
• Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics

Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.

• Sales Rank: #1207869 in Books
• Published on: 2015-08-24
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .90" w x 6.40" l, .0 pounds
• Binding: Hardcover
• 256 pages

From the Inside Flap

Selling customers on features, prices, and transactions is yesterday's strategy. To win over customers and convert them to brand evangelists requires delivering stellar customer experiences again and again to solidify a long-term relationship. How? By knowing Behavioral Marketing.

Consumers go through up to 70% of the buying process before interacting with a brand, which means understanding how they make purchasing decisions is essential to capturing their business. Data-driven marketing is the key to quantifying consumer actions, clicks, and behaviors to adapt your marketing efforts to their preferences. Within the pages of this dependable resource are the secrets to improving inconsistent marketing processes and becoming more "revenue predictable," which will benefit marketers in most businesses in every industry. The engaging, conversational writing style packs all the critical vocabulary, technological advances, and cutting"edge strategies into succinct chapters that both walk you through developing a complete behavioral-marketing plan and serve as a convenient go-to reference for everyday use. Start generating more revenue from happier customers your first day by:

• Determining where your marketing approach is today, the potential it has going forward, and the technologies and path you need to take to get there
• Learning the customer journey and how to educate your customers along the entire way
• Mastering every channel to influence the buying process, including understanding the strengths and weaknesses of each channel in various industries
• Using data-driven personalization to boost response rates and add business value
• Creating campaigns with greater audience segmentation, timely automation, and stunning creative
• Becoming indispensible to your customers
• And much more!

To bring content to life throughout the book, this practitioner's guide features case studies spotlighting the successes and challenges experienced by other marketing pros coupled with key lessons learned so you can more easily share in their triumphs and avoid their pitfalls.

Behavioral Marketing is your answer to climbing out of the trenches of relentless execution by embracing automation and behaviors—to create set-it-and-forget-it marketing—in order to spend more time honing in on the "why" of your strategy—revenue and customer satisfaction.

From the Back Cover

Grow Revenue and Convert More Customers through Customization and Automation

Behavioral Marketing gives motivated marketers a single-source guide to using the most advanced, up-to-date marketing tactics to grow revenue and create process efficiencies. In this data-driven world, you need a mastery of digital-marketing tactics to deliver the customized marketing campaigns that capture today's savvy customers. This hands-on resource gives you everything you need to develop a comprehensive, sophisticated marketing plan and quantify the results to prove your success. From defining the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—to demonstrating how to fix highly inefficient processes while implementing your next marketing campaign, this game-changing tool enables you to:

• Understand and effectively implement the key principles of behavioral marketing
• Increase the business contribution of your marketing department by generating predictable revenue
• Gain significant insight and competitive advantage by examining case studies across multiple industries
• Achieve remarkable revenue growth and exponential conversions by improving the way you approach marketing

Because marketing doesn't happen in a vacuum, the entire third part of the book is dedicated to navigating the realities of using behavioral marketing, including staffing the right team, how to introduce data-driven strategies to an existing team, building your personal brand and getting promoted, and real-world examples of what success looks like from leading companies.

From planning to executing to quantifying to modifying for higher conversions, Behavioral Marketing can be the cornerstone of a prosperous marketing career today and into the future.

About the Author

DAVE WALTERS is a digital marketing evangelist at Silverpop, an IBM-owned software company focused on helping marketers transform the customer experience. He is a 20-year digital marketing veteran with a career split almost equally among Fortune 50 corporations, Top 5 interactive agencies and, most recently, the technology start-up world. He most often works with cross-functional stakeholders to bridge the organizational gaps between marketing, IT, operations and executive management.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A Must Read for Any Serious Marketer
By Philip Charland
An incredibly insightful book for any business leader looking to deeply understand and implement personalized marketing strategies & tactics in order to grow revenues. Dave's book strikes the perfect balance of outlining key principles of behavioral marketing, while providing real-world tactics and practical ideas that can be quickly implemented to advance your company's engagement with prospects and customers. Definitely a must read for any marketer looking to differentiate their brand and execute more effectively, regardless of industry.

0 of 0 people found the following review helpful.
Comprehensive Book on Digital Customer XP. Know Your Customer -- Really, Really Well.
By Anand Thaker
As someone who has been working in the MarTech space for over 15 years, I feel Dave Walters provides a very comprehensive look on leveraging online engagements and meaningful moments to deliver better digital customer experiences. Consumers spending more than 80-90% of research online before making a purchase decision. Coupled that with the increasingly higher expectations of customer services, means developing sustainable scalable digital relationships over time is critical part of any marketing strategy.

0 of 1 people found the following review helpful.
Awesome
By Amazon Customer
Great book!

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[O506.Ebook] Free PDF Forest Forensics: A Field Guide to Reading the Forested Landscape, by Tom Wessels

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Forest Forensics: A Field Guide to Reading the Forested Landscape, by Tom Wessels

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Take some of the mystery out of a walk in the woods with this new field guide from the author of Reading the Forested Landscape.

Thousands of readers have had their experience of being in a forest changed forever by reading Tom Wessels's Reading the Forested Landscape. Was this forest once farmland? Was it logged in the past? Was there ever a major catastrophe like a fire or a wind storm that brought trees down?

Now Wessels takes that wonderful ability to discern much of the history of the forest from visual clues and boils it all down to a manageable field guide that you can take out to the woods and use to start playing forest detective yourself. Wessels has created a key—a fascinating series of either/or questions—to guide you through the process of analyzing what you see. You’ll feel like a woodland Sherlock Holmes. No walk in the woods will ever be the same.

• Sales Rank: #429042 in eBooks
• Published on: 2010-09-20
• Released on: 2010-09-20
• Format: Kindle eBook

About the Author
Tom Wessels is an ecologist and the author of Reading the Forested Landscape and Forest Forensics. He is the director of the Environmental Biology program at Antioch New England Graduate School.

Most helpful customer reviews

63 of 63 people found the following review helpful.
Forest Forensics
By Marlowe Sand
Forest forensics is CSI meets AMC. This is wonderful book, if you live in the northeastern US or Canada and spend time in the outdoors. You will come to see the landscape around you in a whole new way - to read the history of the impacts of hurricanes, farming, logging etc. The book has clear descriptions tied to beautiful color plates, so you understand exactly what he's talking about. For example, only large rocks in rock wall indicate that the adjoining land was a hay field, small rocks indicate regular crop cultivation which causes small rocks to surface. Upon first read, even before you take to the field, you will begin to say "Ah ha", as you recall seeing various forms of rock fences, tree forms, or stumps. Not only does he help you read the events of the past, but date them. This book is very accessible and just plain fun. And best of all, while this book helps you answer lots of questions, your observations will reveal a new level of subtly and leave you with even more questions. If you enjoy the woods, whether kayaker, backpacker, weekend hiker or skier, buy this book. You will see the world around you in a new way.

34 of 34 people found the following review helpful.
Worth the 10.35 ounces in my pack
By Nahant Rocks
I liked the two other books I have by Tom Wessels (Reading the Forested Landscape; The Granite Landscape) and thought I would try this one. It's a small book but the coated paper adds weight for the 160 pages. The weight is not a major issue for me but probably would be for long-distance hikers. There are 64 single page photos and 19 photos across 2 facing pages. Photo quality is just fine to very good in nearly all cases. Only two photos didn't work well for me - 4A2 Plow trough adjacent to stone wall, where the break in slope you're supposed to notice unfortunately falls directly in the gutter between the two facing pages, and 5A1 Subtly pillowed and cradled ground - it just looked like pretty flat and featureless ground in this photo, covered with pine needles and oak leaves. It is not easy to photograph subtle landscape features in forest light and shade, so to have issues with only 2 photos in over 80 is not strong criticism. An earlier reviewer was offended by the observation that a flat-topped stump suggests the area was logged. That's a real example certainly, and while there are also more subtle points raised, focusing on them misses the main value of the book to me. It is rare that someone with Tom Wessel's experience in landscape interpretation (or anything else) provides people without that background with the opportunity to participate in his thought process, by sharing publicly what observations he thinks are important, and what his decision-tree logic looks like as he thinks his way through the evidence to answer such questions as what happened, in what order, and when, in an area that is now forest. The heart of the book is in a 7-page section at the beginning, outlining observations/evidence related to Agriculture; Old Growth and Wind; and Logging and Fire evidence. The photographs and brief text are designed to clarify points made in the decision tree statements. You don't need a PhD in forest ecology to use this book, and if you had one you might find it overly simple but as a geologist, it works for me. I found myself saying "aha" as I looked through the photos - thinking of one example after another that I've seen in New England woods over the past 50+ years. His observations about sheep's wool being thick enough to keep them from feeling the barbs in barbed wire fences even helped explain why our bus driver in southern Iceland had to pull over one afternoon a few summers ago and go running back up the road, to untangle a sheep that was caught halfway through the fence along the highway.

I think it's a deceptively simple book, and one that I'm glad to have. I recently met someone who teaches at an environmental school in Jackson Hole, who had studied with Tom Wessels. She confirmed my sense that he would be a great person to spend time in the field with. Until that ever happens, the Forest Forensics book will have to stand in.

11 of 11 people found the following review helpful.
Pocket Guide to Reading the Past
By Patterson P. Patrick
This is a take along pocket sized guide for walking. Based on information presented in "Reading the Forested Landscape, a Natural History of New England". These books are amazing in that they point out information left by previous natural events and humans. If a tree falls and there is no one there to hear it, does it make a noise? Yes, and what it says is so simply explained by Wessels. If you have always wanted to know "The Big Picture", here is the first step into understanding. Enjoy... this is a one of a kind book that applies well to anywhere under the sun.

Examples include explinations of the differences between a tree fall caused by wind blow over (thunderstorm, tornado, straight line winds,etc.) , snow loading, dead tree rot, logging and fire kill. Great detail on the differences of tree rotting of pine, cedar, oak, maple, hickory, elm, chestnut. Simple discussion on fence type and wall construction. The hows and whys of early agriculture.
I do suggest strongly to buy both books. Both present new information when used together will guide you into a new world filled with the past.

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[N647.Ebook] Free Ebook Living Realization: Your Present Experience...As It Is, by Scott Kiloby

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ASIN:
B00AMBDSRY

LIVING REALIZATION is a contemporary approach or method created by noted author/speaker Scott Kiloby for realizing freedom, otherwise known as "nonduality." More specially, it's the realization that you are already free at the core of your experience and that all separation, both in space and time, is a belief system.

Living Realization is known for its simplicity. The basic invitation invites us to: recognize awareness, let all appearances be as they are and see that all appearances are inseparable. These simple points are really all you need to recognize freedom in the midst of your life.

How do you know when you are ready for a message like Living Realization?

You feel it to the very core of your being because of an unmistakable knowing that there is something deeper in your present experience, something more to life than what we see.

The method starts with very simple language, allowing you to discover a basic awareness present in every experience in your life. As you begin to recognize this awareness as ever-present, you naturally start to identify and cling to thought less and less. This provides freedom in your life!

It is more than just dis-identifying with thought though. It is a seeing-through of the belief in separation. Life is seen to be seamless experiencing itself. This provides a natural joy, peace, love, wisdom and compassion.

Are you ready to begin looking into your present experience in a deep and specific way?

Are you ready to see why it is that you suffer/seek and why human life contains so much conflict?

Are you ready to move beyond your self-centered patterns?

Living Realization is a direct discovery within your own life, right here, right now...*This is a companion book to Living Relationship: Finding Harmony With Others (from The Kiloby Group), which is available on Amazon as well.

• Sales Rank: #684300 in eBooks
• Published on: 2012-12-10
• Released on: 2012-12-10
• Format: Kindle eBook

Review
I have partaken of countless pages of writings, videos, audios, etc. but what you have shared with the world is in a whole different league. It's an actual, applicable, practical, doable, experiential-changing offering. It's been seen here. ~Stan H.


This is one of the most practical "methods" I've found to really waking to awareness. Thank you.
~Scott M.
 
I really believe that Living Realization is all that one needs to become self-realized. I continue to re read various sections of LR and each time my understanding is deepened. It is amazing how much you have put into a relatively small number of pages. Your writing is concise and covers the subject fully and clearly. You express everything in plain English without ambiguity. The book is truly a masterpiece.
~Gerry G. 


After a lifetime of moving from one spiritual belief system to another [in Non-Duality teachings], I've discovered a genuine, non-dogmatic invitation to wake up from the dream of seeking and instead to live in the powerful presence of what is. 
~Deena W.

From the Author
"It is easy to buy into ideas about freedom, nonduality, liberation, enlightenment, and spiritual awakening, which lean heavily on the ideas rather than the experiential freedom itself. Living Realization is a thorough method, leaving no stone unturned.

In Living Realization, we come to have "no fixed conception of reality." This provides a deep and thorough recognition of freedom.

• We become more effective in our lives.
• Our minds are more pliable.
• Our hearts are opened.
• We experience a deep and natural wisdom and compassion for others

The Living Realization method is about more than just learning a new language or employing a new method; it is a vehicle designed to reveal present freedom."

About the Author
Author Scott Kiloby is reaching out to all people who are suffering or seeking or cannot seem to find fulfillment in this life, no matter where they go or what they do. He is communicating to them that freedom is available and that it is actually contained in their very presence, yet it is overlooked.

The benefits of recognizing presence are:

• Living with a mind that is at peace,
• A heart full of love and compassion for others, and
• The end of looking for happiness outside ourselves.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Naked Realization
By Passive Observer
In his book, Love's Quiet Revolution, Scott Kiloby announced "The end of the search." In his more recent book, Living Realization, he invites readers to experience the end of the search. He gently guides the reader to a realization of Who and What one truly is. There is no path to follow, of course, for one already is what he or she will ever be. Instead, Scott raises the reader's consciousness to a discovery and understanding of the True Self in lieu of the mistaken identity of a "personal self."

Scott does this without chants, breathing exercises, rituals, visualizations or any other trappings. Nor does he complicate his work with Sanskrit phrases and mystical lore. He tells it like it is - without fanfare. Simply stated, he explains how to consciously recognize, and be, what we already are.

Scott's book is relatively short. It is amazing how much he has put into a relatively small number of pages. The writing is concise and covers the subject fully and clearly. He expresses everything in plain English without ambiguity. His work contains all that one needs to become self-realized. The book is truly a masterpiece.

WARNING: The book's brevity and plain-English approach must not be allowed to deceive the reader. The book is complete in itself and should be accepted as a definitive guide to self-realization. It can dispel the cloud cover that obscures your true identity. The material is genuinely transformative, but its impact cannot be experienced if it is read in the same way that one would read a novel. To derive full benefit, one must not only read the words, but also continue to reread them, ponder them, and absorb them until one resonates with what the words are pointing to. Only with this degree of focus and dedication will one's search come to an end.

5 of 5 people found the following review helpful.
Gratitude
By Joy
It's so hard to write a review about something that has so profoundly changed the way I see things. I used to honestly think I was too damaged to be helped. I have always been plagued with anxiety, depression, physical ailments... (And I had tried everything...primal therapy, rebirthing, TM, spiritual practices and every self-help book written.)
This method of Inquiry works...it doesn't just give you another mental place to hold on to...it really does free you.

I continue to inquiry with one of Scott's facilitators and I am always amazed at what happens during an inquiry and then in awe as I see people and situations in a wonderful new light.

Grateful, grateful, grateful.

5 of 5 people found the following review helpful.
The best I know to clear negative emotions and even to let miracles happen!
By Eduardo Homem
The best I know to clear negative emotions and even to let miracles happen!

I'm reading this marvelous book but I cannot postpone any longer the expression of my enthusiasm. Follow the author's instructions and the changes will happen shortly after. At the beginning it is not easy to rest in thoughtless awareness, but a few seconds of this special awareness are enough. I liken this teaching with Frank Kinslow' Qantum Entrainment and Eufeeling. I think this is more straight to the point.
I highly recommend this book

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[U595.Ebook] PDF Download Handbook on European Competition Law: Substantive Aspects, by Ioannis Lianos, Damien Geradin

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Key features:

- Edited by leading academics and an experienced practitioner
- Combines both practical insight and scholarly analysis
- A rich compendium of commentary and analysis on all the main themes of competition law
- Extensive coverage of both substantive, procedural and enforcement issues in two volumes.

Handbook on European Competition Law: Substantive Aspects sets the context for examination of substantive law by reviewing and analyzing the goals of competition law. It then covers the substantive building blocks of EU competition law, including horizontal and vertical agreements, cartels, mergers, and also provides valuable coverage of the interaction between competition and regulation, hub and spoke collusion, and information exchange agreements. The importance of the abuse of dominance doctrine is reflected in three discrete chapters considering exploitative abuses, exclusionary pricing abuses, and exclusionary non-pricing abuses.

The companion volume, Handbook on European Competition Law: Enforcement and Procedure, sets out in detail the procedural aspects of EU Competition Law, ranging from fines, remedies and judicial review. It also gives unique insight into both private and public enforcement of completion law, and offers commentary on the relationship between EU competition law and national competition law, and on the relationship between competition law and private international law.

This Handbook will be an indispensable reference work for practitioners and scholars, as well as for those in an enforcement environment.

Contributors: S. Anderman, A. Coscelli, G. Edwards, G. Faella, M.S. Gal, A. Jones, I. Kokkoris, I. Lianos, L. Lovdahl Gormsen, D. Mantzari, L.D.S. Morais, R. Nazzini, O. Odudu, N. Petit, A. Stephan, J. Tapia, F. Wagner-von Papp

• Sales Rank: #4825977 in Books
• Published on: 2013-12-31
• Original language: English
• Dimensions: 9.25" h x 6.25" w x 1.75" l, 2.50 pounds
• Binding: Hardcover
• 688 pages

About the Author
Edited by Ioannis Lianos, University College London, UK and Damien Geradin, Covington & Burling, George Mason University, US and Tilburg University, The Netherlands

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Paris after World War I was teeming with Americans. Bon vivants seeking escape from prohibition mingled with artists and intellectuals, all pursuing their dreams in the City of Light. The American Modernist Man Ray (1890–1976) spent the 1920s and 1930s in Paris, where experimental expression was flourishing. While he considered himself to be primarily a painter and also worked in film, sculpture, and collage, his best-known and most innovative medium was photography.

Man Ray arrived in Paris in 1921 full of creative energy. Inspired by Marcel Duchamp’s “readymades”—mundane objects that became works of art in the gallery context—Man Ray spontaneously created an assemblage during a party by combining carpet tacks and an iron, which he then photographed. Soon afterward, he began to experiment with cameraless photography and devised his Rayographs—abstract images produced by placing objects directly on photographic paper and exposing it to light.

He eventually became an influential figure in the city’s avant-garde circles and began to make striking portraits of many of its luminaries, including Pablo Picasso, James Joyce, Jean Cocteau, Joan Miró, and Gertrude Stein. His work inspired other photographers and encouraged painters, including the Surrealists René Magritte and Salvador Dalí, to experiment with the medium.

Through its fascinating text and numerous photographs, this volume vividly demonstrates why Man Ray is still considered to be one of the most inventive and exciting artists of the twentieth century.

 

• Sales Rank: #1823732 in Books
• Brand: Brand: J. Paul Getty Museum
• Published on: 2011-05-31
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 1.00" w x 7.50" l, 1.44 pounds
• Binding: Hardcover
• 128 pages

Features

• Used Book in Good Condition

Review

“An attractive package for Man Ray enthusiasts, photography buffs, and Francophiles.”—Library Journal

“A beautifully produced collection of the artist’s experiments in [photography].”—La Lettre de la Photographie

“The collection pays homage to both the whimsical, imaginative, unsettling energies of Ray’s work, as well as his formal interests in geometry, symmetry, and contrasts.”—Publishers Weekly

American Alliance of Museums Design Competition 2012, First Prize

About the Author

Erin C. Garcia, former assistant curator in the Department of Photographs at the J. Paul Getty Museum, is currently an independent curator in San Francisco. She is the author of Photography as Fiction (Getty Publications, 2011).

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2 of 4 people found the following review helpful.
Man Ray in Paris
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Very well documented and exquisitely designed chronicle of an important artist's experimental photography. This book should grace the shelves of the photo aficianado.

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The Office of Water Programs is a nonprofit organization operating under University Enterprises, Inc., California State Universary, Sacramento, to provide distance learning courses for persons interested in the operation and maintenance of drinking and waste-water facilities. These training programs were develped by people who explain, through the use of our manuals, how they operate and maintain their facilities. The university, fully accredited by the Western Association of Schools and Colleges, administers and monitors these training programs, under the direction of Dr. Ramzi J. Mahmood

• Sales Rank: #192145 in Books
• Brand: Brand: University Interprises, Inc.
• Published on: 2008
• Number of items: 1
• Binding: Paperback
• 740 pages

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• Sales Rank: #3869574 in Books
• Published on: 2009
• Number of items: 3
• Binding: Paperback

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One Thousand White Women is the story of May Dodd and a colorful assembly of pioneer women who, under the auspices of the U.S. government, travel to the western prairies in 1875 to intermarry among the Cheyenne Indians. The covert and controversial "Brides for Indians" program, launched by the administration of Ulysses S. Grant, is intended to help assimilate the Indians into the white man's world. Toward that end May and her friends embark upon the adventure of their lifetime. Jim Fergus has so vividly depicted the American West that it is as if these diaries are a capsule in time.

• Sales Rank: #6306 in Books
• Brand: Estee Lauder
• Published on: 1999-02-15
• Released on: 1999-02-15
• Original language: English
• Number of items: 1
• Dimensions: 8.05" h x 1.26" w x 5.51" l, .87 pounds
• Binding: Paperback
• 464 pages

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An American western with a most unusual twist, this is an imaginative fictional account of the participation of May Dodd and others in the controversial "Brides for Indians" program, a clandestine U.S. government^-sponsored program intended to instruct "savages" in the ways of civilization and to assimilate the Indians into white culture through the offspring of these unions. May's personal journals, loaded with humor and intelligent reflection, describe the adventures of some very colorful white brides (including one black one), their marriages to Cheyenne warriors, and the natural abundance of life on the prairie before the final press of the white man's civilization. Fergus is gifted in his ability to portray the perceptions and emotions of women. He writes with tremendous insight and sensitivity about the individual community and the political and religious issues of the time, many of which are still relevant today. This book is artistically rendered with meticulous attention to small details that bring to life the daily concerns of a group of hardy souls at a pivotal time in U.S. history. Grace Fill

From Kirkus Reviews
Long, brisk, charming first novel about an 1875 treaty between Ulysses S. Grant and Little Wolf, chief of the Cheyenne nation, by the sports reporter and author of the memoir A Hunter's Road (1992). Little Wolf comes to Washington and suggests to President Grant that peace between the Whites and Cheyenne could be established if the Cheyenne were given white women as wives, and that the tribe would agree to raise the children from such unions. The thought of miscegenation naturally enough astounds Grant, but he sees a certain wisdom in trading 1,000 white women for 1,000 horses, and he secretly approves the Brides For Indians treaty. He recruits women from jails, penitentiaries, debtors' prisons, and mental institutionsoffering full pardons or unconditional release. May Dodd, born to wealth in Chicago in 1850, had left home in her teens and become the mistress of her father's grain-elevator foreman. Her outraged father had her kidnaped, imprisoning her in a monstrous lunatic asylum. When Grant's offer arrives, she leaps at it and soon finds herself traveling west with hundreds of white and black would-be brides. All are indentured to the Cheyenne for two years, must produce children, and then will have the option of leaving. May, who keeps the journal we read, marries Little Wolf and lives in a crowded tipi with his two other wives, their children, and an old crone who enforces the rules. Reading about life among the Cheyenne is spellbinding, especially when the women show up the braves at arm-wrestling, foot-racing, bow-shooting, and gambling. Liquor raises its evil head, as it will, and reduces the braves to savagery. But the women recover, go out on the winter kill with their husbands, and accompany them to a trading post where they drive hard bargains and stop the usual cheating of the braves. Eventually, when the cavalry attacks the Cheyenne, mistakenly thinking they're Crazy Horse's Sioux, May is killed. An impressive historical, terse, convincing, and affecting. -- Copyright ©1998, Kirkus Associates, LP. All rights reserved.

Review

“A most impressive novel that melds the physical world to the spiritual. One Thousand White Women is engaging, entertaining, well-written, and well-told. It will be widely read for a long time, as will the rest of Jim Fergus's work.” ―Rick Bass, author of Where the Sea Used to Be

“Jim Fergus knows his country in a way that's evocative Dee Brown and all the other great writers of the American West and its native peoples. But One Thousand White Women is more than a chronicle of the Old West. It's a superb tale of sorrow, suspense, exultation, and triumph that leaves the reader waiting to turn the page and wonderfully wrung out at the end.” ―Winston Groom, author of Forrest Gump

“The best writing transports readers to another time and place, so that when they reluctantly close the book, they are astonished to find themselves returned to their everyday lives. One Thousand White Women is such a book. Jim Fergus so skillfully envelops us in the heart and mind of his main character, May Dodd, that we weep when she mourns, we shake our fist at anyone who tries to sway her course, and our hearts pound when she is in danger.” ―Colorado Springs Gazette

“An impressive historical...terse, convincing, and affecting.” ―Kirkus Reviews

Most helpful customer reviews

1 of 1 people found the following review helpful.
Not bad but could have been much better
By Lisa Kearns
I bought this book at the suggestion of a friend. I've read many historical and fictional books about the Old West and settlers, and many other about Native Americans (I am Cherokee). I realize this was a fictional journal before I started reading, and thought the concept was interesting - a sort of mail-order bride goes to live among the Cheyenne as a cultural ambassador.

I did enjoy the descriptions of the prairie, daily life among the Cheyenne, and the sisterhood that formed among the other brides and the main character. What I didn't enjoy was the stereotypes of the characters. The women were all ethnic cliches: the large, lumbering Swiss woman; the African warrior princess; the haughty, racist Southern belle; the lesbian muleskinner; the redheaded, Irish criminal twins; etc. The main character, May Dodd, was tall, beautiful, smart, determined, strong, unflappable, supportive, a natural leader, and basically unbelievably perfect. She has a brief fling with a handsome, influential Army officer, then marries the chief of the village. The one character I really did like and find believable was the Catholic priest who lived in the village.

She and her fellow brides run roughshod over the village, breaking cultural taboos and even beating and shaming their men in public. From what I know of Native American culture, the older wives ran the tipi and the younger ones were meek and obedient. The men were not likely to tolerate a disobedient wife, especially one who barges into their sweat lodge and refuses to leave.

I was also distracted by the difficult-to-read font used for the non-English words and the accents of the non-American brides. The Swiss lady says "I vill go der yah You kom vid me!" Sometimes the curly font made it almost impossible to detect what was being said.

I thought the end of the book was a little rushed too. I wanted to know more about Wren, May's daughter, and about the years on the reservation. I will say that I'm glad the author didn't give us a romance novel happy ending. I was so afraid May was going to run away with the Army officer and live happily ever after. What happened was tragic but more true to our Pioneer history.

Overall it wasn't horrible, and I'm glad I read it, but I can't honestly recommend it to anyone who loves books with deep, complex characters or who want their historical fiction to be somewhat realistic. If you want a quick read in the vein of a romance novel, this isn't a bad one.

2 of 2 people found the following review helpful.
"Great Book!"
By MP
I bought this book by accident, thinking it was something else, but I like the premise, so I gave it a try. May Dodd is still on the train in my reading, I was happy I could get a refund. Having read very little of the book, I can't comment on the entire thing, but I just could not imagine reading more. I think what bothered me the most is that the prose written by Dodd to her sister is full of words and phrases in quotation marks to indicate irony and euphemism. As I used to tell my English students, if your words don't convey the intended meaning, use different words; don't use quotation marks. The practice smacks of immature writing and is insulting to readers. Plus, I doubt a writer in 1875 would use such a convention. This is not a well written book.

0 of 0 people found the following review helpful.
I'll Show You!!
By Nanceinmiss
Can't say this book is what I expected, but it was an interesting read. At first I was not very interested in some of the characters of the first 100 women that were chosen, but as the book progressed their characters matured and began to play more of a part in the story. May Dodd was an unbelievable woman, and what happened to her in her early life should not have ever happened to her, but that's part of the things that happened to people like her back in those days. Her family lost a real gem of a member when they gave her up because in my opinion she was a brilliant woman! She had the mentality of an explorer, a leader, a mother, a daughter, a sister, a wife, and even learned more things once she became a member of the tribe. She could do it all...and that she did!! I was very very disappointed in the ending, as I wish it had had a better ending...maybe even something that would have led to a sequel!

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[U701.Ebook] Ebook Global Conceptual History: A ReaderFrom Bloomsbury Academic

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The influential readings contained in this volume combine conceptual history - the history of words and languages - and global history, showing clearly how the two disciplines can benefit from a combined approach. The readings familiarize the reader with conceptual history and its relationship with global history, looking at transfers between nations and languages as well as the ways in which world-views are created and transported through language.

Part One: Classical Texts presents the three foundational texts for conceptual history, giving the reader a grasp of the origins of the discipline. Part Two: Challenges focuses on critiques of the approach and explores their ongoing relevance today. Part Three: Translations of Concepts provides examples of conceptual history in practice, via case studies of historical research with a global scope. Finally, the book's concluding essay examines the current state and the future potential of conceptual history.

This original introduction provides the students of conceptual, global and intellectual history with a firm grasp of the past trajectories of conceptual history as well as its more recent global and transnational tendencies, and the promises and challenges of writing global history.

• Sales Rank: #2445493 in Books
• Published on: 2016-02-11
• Released on: 2016-02-11
• Original language: English
• Number of items: 1
• Dimensions: 9.22" h x .82" w x 6.22" l, .0 pounds
• Binding: Paperback
• 400 pages

Review
“Moving from classic essays on the contours of conceptual history to the prospect of the globalization of this approach - and challenges it must surmount - this excellent volume provides readers a superlative introduction to how a field is adapting itself for a new historiographical moment. Margrit Pernau and Dominic Sachsenmaier deserve considerable thanks for so artfully curating a collection that will inform scholars and educate students about what makes Reinhart Koselleck's Begriffsgeschichte distinctive, just as it will prompt them to reflect on whether the approach is up to the challenge of a necessarily multilingual global space.” ―Samuel Moyn, Harvard University, USA, and coeditor, Global Intellectual History

About the Author

Margrit Pernau is Senior Researcher at the Max Planck Institute for Human Development, Berlin, Germany. She is the author of Ashraf Into Middle Classes: Muslims in Nineteenth-Century Delhi (2013) and co-author of Family and Gender: Changing Patterns of Family and Gender Values in Europe and India (2002).

Dominic Sachsenmaier is Professor of Modern China with a Special Emphasis on Global Historical Perspectives at Georg-August-University Göttingen. He is the author of Global Perspectives on Global History (2011) and co-editor of Competing Visions of World Order: Global Moments and Movements (2007).

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